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Behind every matchstick made by Swedish Match is over 150 years of expertise. As the world’s leading match manufacturer, we craft high-quality matches and offer a wide range of fire products trusted in more than 100 countries.
Our mission is to be the most reliable and responsible match and fire product manufacturer in the world. We actively minimize our environmental impact through sustainable forestry, efficient resource management, reduced chemical use, and eco-efficiency across all our production facilities.
We have over 30 match brands in over 100 countries
We work responsively and sustainably to minimize our footprint on the planet
we produce around 4 million matchboxes daily in our factories in Vetlanda and Tidaholm
Our heritage brands are trusted and celebrated by partners worldwide for their quality and impact.
Redheads and Beehive brands have been household staples in Australia and New Zealand for over 80 years. Known for quality, they’re available in all major grocery retailers and key outlets across both markets. Matches and fire products produced by Swedish Match use FSC-certified materials in both goods and packaging, reflecting a strong commitment to sustainability. The directors of Aurora Lites have partnered with Swedish Match and its brands for more than 20 years and proudly represent the company and its brands. Our collaboration is built on shared values and a consumer-first approach, creating a true win-win for all parties.
I have been working with matches for over 25 years, and during that time we have sold millions of boxes throughout the Benelux region. Over all these years, the quality of our matches has been unbeatable. Both Union Match and Zwaluw are widely recognized as leading brands with a very loyal consumer and fan base.
Across the Benelux, every retailer considers Union Match and Zwaluw matches to be the only true premium-quality matches — the preferred choice for every consumer. A must-have for every retailer.
Find out what we do to keep our production safe and sustainable
